Digital Campaign • How do you see it? Web activation to ask today’s Italians how they see Italy today.
White, red and broke. Today’s Italians are poorer.
Bye bye, baby. Today’s Italians are having fewer kids.
Up those stairs! Today’s Italians take the stairs instead of the elevator.
Gooood morning social. Today’s Italians are the first in Europe to check their smartphone right after waking up.
A nation of poets, saints and tattooed. Today’s Italians spend more on tattoos than on jewelry.
Your house is my house. Today’s Italians spend their holidays at friends’ homes.
All of Italy is into vegan feasts. Today’s Italians are becoming more vegan and vegetarian.
Collage art allowed me to find an artistically coherent way to connect these very different topics, giving them a unified look while also hinting at those dull statistics.
